Chinese lifestyle brand KKV
Chinese lifestyle brand KKV continues to scale its presence in the Philippines with plans to open 200 stores within the next three years.
Most recently, the company launched two new stores in Quezon City – one at SM North Edsa and another at Gateway Mall.
The openings take the brand’s store count in the country to four, with more planned throughout this year.
KKV is the flagship brand of KK Group, a multinational retail company whose portfolio also includes The Colorist, a beauty concept store, and X11, a trendy toy brand. KK Group operates approximately 1000 stores across six countries.
Positioned as the group’s core brand, KKV offers more than 20,000 SKUs across eight categories, including cosmetics, homewares, daily essentials, and fashion accessories.
The company launched in the Philippine market last year in partnership with SM, one of the country’s largest retail and mall operators. It is actively seeking more partners to bring two of its other brands into the local market.
“We are committed to optimising our product structure, strengthening localised operations, and building more partnerships with local businesses,” said Rojen Wu, COO of international business operations at KK Group.